Pets: What’s a ‘pet-fluencer’?

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From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements. It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales. We'll uncover why this trend is proving to be so profitable. (Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro) Presented and produced by Deborah Weitzmann