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Episode details

World Service,28 Nov 2024,17 mins

Luxury advent calendars unwrapped

Business Daily

Available for over a year

Advent calendars have evolved from the simple cardboard doors or chocolate treats to a multimillion-dollar premium industry; with major companies using them as a powerful brand awareness tool. We find out why the design of an advent calendar is more important than ever, with many retailers investing in appearance and reusability; and we hear from environmental groups who are still concerned about the amount of waste. Plus - are the products in these more extravagant calendars actually worth the money? (Picture: An apartment window decorated with advent calendar and traditional electric Christmas candlestick. Credit: Getty Images) Presented and produced by Deborah Weitzmann

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