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Episode details

World Service,28 Sep 2023,26 mins

Costly rebrand: FIFA to EA Sports FC

World Business Report

Available for over a year

It is one of the world's best selling video games, but from tomorrow you will not find it on the shelves anymore - at least not in the same packaging. After 30 years, the football simulation game FIFA, is changing its name to EA Sports FC. The rebranded game hits the shelves this week. The games maker is stepping out of the football governing body's shadow following a reported disagreement over the cost of the licence to use the FIFA name. (Photo: EA Sports FC Photo Illustrations. Credit: Getty Images)

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