Episode details

World Service,16 May 2023,40 mins
Revolution in a test tube: Inventing the home pregnancy test
OutlookAvailable for over a year
In 1967 Meg Crane had the idea for a home pregnancy test - one that women could do themselves. It would mean no more long waits for laboratory results and no need for doctors. But her bosses at the pharmaceutical firm where she worked took a different view. Although her idea was dismissed, she continued to work on her prototype for the world's first home pregnancy test. The fight for recognition, and to finally get her design onto shelves, started on the day that she gatecrashed a meeting of male product designers. The only support in the room came from an advertising executive called Ira Sturtevant, who would change Meg’s life forever. Presenter: Jo Fidgen Producer: Helen Fitzhenry Get in touch: outlook@bbc.com (Photo: Meg Crane Credit: Meg Crane)
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