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Episode details

World Service,12 Jul 2023,17 mins

The celebrities investing in alcohol brands

Business Daily

Available for over a year

We're in Hollywood, where a rising number of stars are putting their names on wine and liquor products. Is it a sensible investment? Or is the market reaching saturation point? Reporter KJ Matthews speaks to Bethenny Frankel, businesswoman, philanthropist and star of The Real Housewives of New York. She launched a pre-packaged margarita line, named Skinnygirl Margarita, in 2009. Plus we explore the potential of the growing non-alcoholic market for celebrities. Presenter: KJ Matthews Producers: KJ Matthews and Helen Thomas (Image: Bethenny Frankel giving a demonstration 2014. Credit: Getty Images)

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