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Episode details

World Service,22 Sep 2023,17 mins

Business Daily meets the Queen of Biscuits

Business Daily

Available for over a year

How do you make an artisan product at scale? We head to the UK factory of Biscuiteers, where millions of biscuits are hand-iced every year, from treats shaped like designer bags to edible versions of favourite cartoon characters. Harriet Hastings is the co-founder of the company - in this episode, she shares her business advice, explains why marketing is key and talks about running a business with her husband. Producer / presenter: Sam Everett (Image: A ballerina biscuit being iced. Credit: BBC)

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