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Episode details

World Service,05 Aug 2021,17 mins

The lessons of WeWork

Business Daily

Available for over a year

Have tech startup founders become the new cult leaders? The spectacular rise and fall of WeWork founder Adam Neumann left investors out of pocket to the tune of billions, and more importantly, confused as to what happened. Eliot Brown, Wall Street Journal reporter and author of "The Cult of We" explains how the young Neumann managed to string along Silicon Valley and venture capital for years, shedding their cash all the while. Meanwhile venture capital continues to flow into new ventures. Patricia Nakache, partner with Trinity Ventures, explains why VC sentiment never seems to wane. And Scott Galloway, a Professor of Marketing at NYU Stern, suggests a tech founder with an enticing pitch could be the modern-day spiritual leader. (Picture: Co-Founder and CEO of WeWork Adam Neumann in 2017. Picture credit: Noam Galai/Getty Images for TechCrunch)

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