India's First Call Centre

Available for over a year

Pramod Bhasin returned home to India in 1997 after working abroad for years. He spotted an opportunity to start a new industry that would revolutionise the country's economy. He tells Witness how he set up India's first call centre in spite of telecom challenges that might have put most entrepreneurs off. Photo: Pramod Bhasin in one of the call centres he started. Credit: BBC.