Does it Pay to Be Nice in Business?

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The path to a profitable business could lie in your ability to be nice. From The Empathy Business, Belinda Parmar OBE tells us that some understanding between leaders and customers, and within teams, has proven to lead to sharp rises in profits. And some people throw billions in to the business of being compassionate, and can turn huge profits. We speak to the founder of LeapFrog Investments, Andy Kuper, whose business invests in fast-growing companies that bring about serious change to the world and to shareholders. His projects include the world's first insurer to give life cover to HIV positive people across Africa. (Image: A black and white photo English airline entrepreneur Freddie Laker (1922 - 2006) giving a thumbs up gesture and smiling; plane in background. (Photo by London Express/Hulton Archive/Getty Images)