Making Money in Football

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The richest football league in the world kicks off today. Is the English Premier League's transfer market overinflated? Ed Butler asks Stefan Szymanski, professor of sport management at the University of Michigan. And with clubs in search of bigger revenues, we ask architect Tom Jones of Populous, the firm behind Tottenham Hotspur's new home, about the importance of modern stadiums in the football business. And there's a new type of football club attracting big audiences and advertising money - Seb Carmichael-Brown, commercial director of the online football club Hashtag United, explains all. (Photo: Chelsea lift the Premier League trophy, Credit: Getty Images)