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Episode details

World Service,16 Jan 2026,22 mins

"TikToking my way to millions"

Focus on Africa

Available for over a year

Think back to when you were younger, what did you want to do when you grew up? A recent study in Kenya found that many young people would choose to be a TikToker or a YouTuber over a more conventional career, like a doctor or a lawyer. Nowadays, content creators have become as influential as athletes and artists, but while Africa’s content creator ecosystem is growing rapidly, more than half of the continent’s creators earn less than $70 a month. Focus on Africa: The Conversation host Charles Gitonga sat down with Chef Abbys - a Ghanaian TikToker with millions of followers - to find out what it takes to make it big in the industry. Presenter: Charles Gitonga Producers: Fana Negash and Carolyne Kiambo Senior Producer: Priya Sippy Technical Producer: Terry Chege Editors: Samuel Murunga and Maryam Abdalla

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