Who benefits from dynamic pricing?

Available for over a year

The Competition and Markets Authority has announced an investigation into online pricing by the likes of Viagogo and the AA’s driving school, and the government has said it would ban the resale of tickets for profit. But who benefits of dynamic pricing and how should companies decide to price what they sell? The World At One’s Sarah Montague and PM’s Evan Davis discuss ‘fair’ pricing and how the public feels about it.