Bjorn Borg: Life after professional tennis

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Tennis legend Bjorn Borg won 11 Grand Slams during his sporting career, but did you know he’s now making a name for himself creating underwear? Not by the Playbook’s Joel Hammer speaks to the former Swedish tennis player about life after professional tennis and why so many people in Scandinavia know him not for his Grand Slam titles but for his underpants. Image: Bjorn Borg of the Sweden holds the trophy aloft after defeating Jimmy Connors of the United States during the Men's Singles Final match at the Wimbledon Lawn Tennis Championship on 8 July 1978 at the All England Lawn Tennis and Croquet Club in Wimbledon in London, England. (Photo by Fox Photos/Hulton Archive/Getty Images)