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Episode details

Music,32 mins

SeriesBerkshire

The Ultimate Guide To Tiktok

BBC Introducing

Available for over a year

Henjila quizzes Adum on social media strategies - Adum built a following of nearly half a million on Tiktok, and then converted that to 1.6m streams on his debut single - he's used Tiktok to build a real fanbase for his music. In this talk, he speaks about the ethos and techniques that have made that work.

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