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Episode details

World Service,2 mins

The story behind Mikhail Gorbachev's Pizza Hut advert

Newshour

Available for over a year

The American fast food company, Pizza Hut famously released an advert in 1998 featuring Mikhail Gorbachev, the former leader of the Soviet Union. The appearance in the advert, inconceivable just ten years earlier, was seen by some as a symbolic moment in Russia's move from communism to a market economy. Tom Darbyshire, a writer on the famous advert told Newshour's Razia Iqbal why and how they got Gorbachev involved. (Credit: Mikhail Gorbachev, the former leader of the Soviet Union, and his granddaughter Anastasia Virganskaya. Credit: Tom Darbyshire/Pizza Hut)

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