Do female athletes make better brand ambassadors?

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Georgie Hodge is a sports agent whose clients are top women footballers in the UK. She says when female players take on sponsorship deals they deliver, because they know they have to represent the whole women's game. With the Women's World Cup coming up this summer, she is encouraging more big companies to recruit female athletes as ambassadors. Image: Paris Saint-Germain Women v Metz Women, 2018 Credit: Aurelien Meunier/PSG/Getty Images