Why do many beauty products for older women strive to make you look younger?

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The comedian Jenny Eclair shared her frustration this week about beauty products aimed at older women. She believes there is a ‘whispering conspiracy’ against older women to look younger and that women of a certain age are only valued by their looks. But does she have a point? Why do we choose to purchase products if we know they don’t make any difference? And do older women have a responsibility to look their age for younger generations? Jenny Éclair joins Jane to discuss along with Trinny Woodall, who has founded her own makeup brand, ‘Trinny London’.