Episode details
Available for over a year
Behavioural economist Dan Ariely tells Ed Butler how a bunch of flowers bought for a loved one can generate long-term returns. (Picture: A couple kissing over flowers. Credit: Getty Images)
Programme WebsiteUse BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.
Available for over a year
Behavioural economist Dan Ariely tells Ed Butler how a bunch of flowers bought for a loved one can generate long-term returns. (Picture: A couple kissing over flowers. Credit: Getty Images)
Programme Website