Why do women make more money than men on social media?

Available for over a year

Social Media Influencers are making large sums by endorsing products on line and earning up to 35% more on average than men. Is this the only industry with a gender pay gap that favours women? Jane speaks to Nikki Rees an "influencer" who has over 250 thousand Instagram followers and Brooke Erin Duffy, Assistant Professor in the Department of Communication at Cornell University and the author of (Not) Getting Paid to Do What You Love.