Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Find out how to listen to other BBC stations

Episode details

World Service,26 Jul 2017,17 mins

Rise of the Social Media Influencers

Business Daily

Available for over a year

Manuela Saragosa explores the growth in social media influencers, paid to push products on platforms like Instagram. Influencer Sara Tasker describes how she turned blogging and instagramming into a full-time job, while Mike Bandar, co-founder of Instagram scheduling company Hopper HQ, discusses the dangers of a lack of regulation. Plus instagrammer Seth Crossno on when social media influencing goes wrong. (Photo: A smartphone featuring the Instagram app, Credit: Getty Images)

Programme Website
More episodes