Was David Moyes' 'slap' remark "sheer banter" or "intimidating"?

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Sunderland boss David Moyes says he "deeply regrets" telling a BBC reporter she might "get a slap". After the post match interview Moyes was recorded telling Vicki Sparks she "might get a slap even though you're a woman" and told her to be "careful" next time she visited. Sunderland season ticket holder Carolyn Smith says it was "off air banter." Wales international hockey player and sports journalist Beth Fisher argues it was an "intimidating warning".