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The way we buy beauty products is changing. Many companies are now choosing to market their products directly to customers, cutting out retailers. These digital-only brands allow you to buy direct from the factories that also supply make-up to some well known luxury brands. Could this new trend be a game changer? Shari Vahl asks Guardian columnist Sali Hughes where these digital-only brands of make-up are coming from and what the difference is between them and the luxury brands on the high street. First broadcast on You & Yours, 25 January 2017.
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