Building the Buzz

Available for over a year

An Apple product launch is known for generating huge amounts of excitement among followers of the Californian tech giant. But who makes up the audience at an Apple ‘special event’ and why do they get so excited? BBC technology correspondent Rory Cellan-Jones asks long-time Apple watcher Adam Christianson, from the MacCast podcast, if he still feels the buzz. (Photo credit: Stephen Lam/Getty Images)