Close menu

Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Find out how to listen to other BBC stations

Episode details

World Service,07 Feb 2006,22 mins

The science of selling - the future of advertising and marketing

Discovery

Available for over a year

The future of advertising and marketing. A look at how advertising works and how it will have to adapt to the future consumer.

Programme Website
More episodes