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Episode details

World Service,5 mins

The man behind Boris Yeltsin's presidential anthem

Boston Calling

Available for over a year

Behind every potential US president, there’s a song. The candidates for 2016 have already launched campaigns to the tune of Eminem, Irving Berlin, James Brown, Woodie Guthrie, Mary J. Blige, and Journey. Songs set a tone for a candidate. But can they ever tip the odds? Maybe. In 1996, Russian President Boris Yeltsin was trailing in the polls in his bid for re-election against Communist Party challenger Gennady Zyuganov. Yeltsin badly needed a soundtrack that would help him capture the youth vote. Enter: Christian Ray Flores. Picture: Christian Ray Flores, a rock star in post-Soviet Russia. Courtesy of Christian Ray Flores

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