Competitive drinking in China's latest challenge

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Thousands of videos have sprung up across China showing people sipping, drinking and downing the traditional Chinese spirit Baijiu. The trend really got going when a man known as ‘Three Litre Brother’ drank, you guessed it, three litres in under ten minutes. With some people consuming dangerous amounts state media and the police have stepped in with their own warnings. We find out how the Confucian theory of ‘face’ is driving competitive social drinking in China. ((Image: 梦妮Gabby on Weibo.)