E-cigarettes: Helping smokers quit or a public health menace?

Available for over a year

Should the promotion of electronic cigarettes be more tightly regulated? In this special edition of World Business Report, we ask whether the marketing of e-cigarettes risks glamourising smoking once again. Marie Keyworth hears from a divided public health community and has an exclusive interview with e-cigarette manufacturer Imperial Tobacco. She also pays a visit to northern France to hear from young users of e-cigarettes - some of whom travel over the border from Belgium, where their sale is heavily restricted - and hears from an adviser to the French government who argues e-cigarettes could bring an end to conventional cigarettes as we know them. (Image: French e-cigarette smoker, AFP/Getty)