The Business of Breakfast

Available for over a year

A bowl of cornflakes used to be standard fare in western economies, helping drive a cereal industry worth an estimated $10 billion a year in the US. But sales of cereal are in steady decline while high protein alternatives such as eggs and bacon are increasingly popular. We have a special report from Jane O'Brien. Plus, Jim Whyte, senior insights analyst at the retail and brand design agency Fitch in London, tells us how the industry is adapting to changing tastes, while Charles Banks, co-founder of the global food trends agency The Food People in London, explains what's driving the change. And the BBC's chief business correspondent Linda Yueh reports from Tianjin in China where the World Economic Forum is holding its annual China meeting, also known as the 'Summer Davos'. She speaks to the Russian deputy prime minister Arkady Dvorkovich, and to John Rice, chief executive of GE Global.