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Episode details

World Service,01 Jan 2014,17 mins

The Business of Sound

Business Daily

Available for over a year

How can sound be used to influence our spending behaviour and boost companies' profits? Sarah Stolarz finds out how retailers are subconsciously speaking to us using computer-generated soundscapes. Could the humble voice be the technology of the future? We road-test the latest voice-activated technologies from a lovely personal assistant called Nina to a car you can talk to. And we ask whether the chore of remembering passwords and answering annoying security questions could soon be a thing of the past. (Photo: Shutterstock)

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