Episode details

Available for over a year
Former Apprentice finalist Luisa Zissman tells Colin Paterson why she's ditched the apostrophe in the creation of her new Bakers Toolkit brand.
Programme WebsiteUse BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Available for over a year
Former Apprentice finalist Luisa Zissman tells Colin Paterson why she's ditched the apostrophe in the creation of her new Bakers Toolkit brand.
Programme Website