Cashing in on the King?

Available for over a year

It's only been a few months since his body was found beneath a Leicester car park, but businesses in Leicester are already starting to cash in on Richard the Third! Be it mugs, pens, beer or even a BUS, everyone seems to be keen to get their hands on a souvenir of the last Plantaganet King. But what might the man himself make of all this merchandise?