Brooklyn Start-Ups

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Peter Day reports from the New York City borough of Brooklyn, that used to be the city’s industrial heartland, and home to companies like the pharmaceutical giant Pfizer. Brooklyn’s manufacturing base has been in long-term decline, but now artisan start-up companies are making the borough hip again, and bringing new employment. Ironically, some are housed in the former Pfizer headquarters. Can they reverse Brooklyn’s industrial decline? Producer: Arlene Gregorius Photo: The owners of People’s Pops, Joel Horowitz, Nathalie Jordi and David Carrell, started selling their fruit-based ice lollies at a flea market stall. Nathalie Jordi Co-founder and co-owner, People’s Pops Joel Horowitz Co-founder and co-owner, People’s Pops Antonio Ramos Co-founder and co-owner, Brooklyn Soda Works Eric Demby Co-founder and partner, Brooklyn Flea market Ronda Kaysen Contributor to the New York Times Eric Childs Founder and CEO, Kombucha Brooklyn Jessica Childs CFO, Kombucha Brooklyn