Fashion for older women

Available for over a year

It’s been some time now since older women were confined to the twin set and pearls sections of the fashion spectrum. Today, with a multitude of shops on the high street, there should be something available for women who are not in the first flush of youth. But is there? With shops blaring out pop music, and sales assistants younger than ever before, how welcoming is the high street to older women? Do shops cater too much for teenagers shopping as a hobby for throw away fashion? And how easy is it to get the balance right between elegance and dressing appropriately? Jenni speaks to Louise Chunn, editor of Psychologies magazine, and Jo Hooper, head fashion buyer at the department chain John Lewis.