Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Find out how to listen to other BBC stations

Episode details

World Service,09 Jun 2012,28 mins

Available for over a year

The art of selling goes back centuries and can be the difference between a company surviving or dying on the vine. Peter Day talks with author Philip Delves Broughton about how people often don't understand the basics of making a sale and how fundamentally important it is in all walks of life.

Programme Website
More episodes