Reverse Innovation

Available for over a year

Peter Day hears about ‘reverse innovation’ – innovation that is adopted first in the developing world – from Vijay Govindarajan, a professor at Tuck Business School in the USA and co-author of a new book on the topic. He says that in the past reverse innovation has been the exception to the rule, but is now becoming more and more common – and this has implications for the big multi-national companies.