Episode details
Available for over a year
Mukul Devichand investigates the attempt to persuade China's middle class to buy European foods instead of noodles and soya.
Programme WebsiteUse BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.
Available for over a year
Mukul Devichand investigates the attempt to persuade China's middle class to buy European foods instead of noodles and soya.
Programme Website