Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Find out how to listen to other BBC stations

Episode details

Radio 4,15 Sep 2025,42 mins

Available for over a year

Emily, Alun and Danyah throw themselves deeper into the experiment — but the excitement of creating soon collides with the realities of being online. As their journey continues, the emotional toll of social media begins to show. The chase for attention proves relentless, online scrutiny is hard to endure, and the demand to appear authentic becomes its own performance. Can they withstand the emotional strain that social media demands? How much will the pursuit of visibility end up costing them? Presenter: Osman Iqbal Editor: Matt Willis Sound: Tony Churnside Production co-ordinator: Brenda Brown

Programme Website
More episodes