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Episode details

Radio 4,22 Aug 2024,53 mins

Gap Finders: Frahm Jackets

You and Yours

Available for over a year

When Nick Hussey created the cyclewear brand Vulpine in 2012, it was at the height of Britain’s most recent love affair with the bike – thanks to the likes of Bradley Wiggins, Chris Hoy and 12 medals in cycling at London Olympics. The brand caught the attention of the biking fraternity, and offered people an alternative option to Lycra – something you’d happily wear in the office! They crowdfunded over £1m, and became the first British company to do that. However, by 2017 things were no longer going as well and the business went under, with many funders saying mismanagement was to blame and answers were needed. The brand still continues, under different management. In this period Nick not only lost his business, but also had a rapid decline in his mental health, realising that he had sacrificed his personal life by prioritising his business. It was the wake up call that he needed, and he's spent many years recovering and growing from this experience – something he feels isn’t talked about enough. He believes burn out is a major issue in business. As Nick has recovered, he has ventured back in to the clothing business but with a change in mindset. He has created Frahm jackets, a high end clothing brand that has mental health advocacy at the heart of it. Nick will be sharing his experiences, advice, and thoughts for the future of his career and company. You can contact You & Yours by emailing [email protected] or using the hashtag #youandyours Presenter: Winifred Robinson Producer: Dave James

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