Gap Finders - Jayne Sibley

Available for over a year

This week’s Gap Finder is Jayne Sibley, CEO and founder of Sibstar. It’s a pre-pay debit card that carers can have control over via an app, in order to prevent dementia sufferers from being taken advantage of. The idea came to her while she was caring for her parents who were both diagnosed with dementia seven years apart. As their conditions progressed, Jayne wanted to try and ensure her mother got to retain as much of her independence as possible, but found that difficult to do when it came to money. She took Sibstar to the TV programme Dragon’s Den, winning backing from two of the Dragons, and the card was officially launched in March last year in partnership with the Alzheimer’s Society, and Mastercard. We speak to Jayne about her experience with dementia, how she set up the business, the challenges and pitfalls with it, and how she plans to grow it further. PRODUCER: Kate Holdsworth PRESENTER: Winifred Robinson