Gap Finders - Matthew Glover from Veganuary

Available for over a year

Veganuary - the movement that is trying to persuade as many of us as possible to give up animal products for January - is 10 years old. What started as a sideline that nobody could pronounce properly is now a slickly-marketed campaign with A-list celebrity endorsements and staff around the world. Matthew says Veganuary has been done in every country bar North Korea and the Vatican City. He tells Winifred Robinson about the difficulties faced in building a campaign from scratch, facing down its critics - and whether he's worried that the meat substitute bubble has burst. PRESENTER: WINIFRED ROBINSON PRODUCER: TOM MOSELEY