Gap Finders: Mikkel Grene from Søstrene Grene

Available for over a year

Søstrene Grene is a Danish chain of retail stores selling contemporary, scandi-style home furnishings at affordable prices. But as Mikkel says, ‘’It’s about more than just products. Walking into one of our stores is meant to feel like entering an oasis where, at least for a while, shoppers can take a break from the hectic pace of everyday life and let their imaginations run free’’ It all started in 1973, when Mikkel’s parents launched a store with a self-service concept in Aarhus - the second biggest city in Denmark. Mikkel’s father was a ballet instructor, and it was this background that inspired the atmosphere you inside the stores today; the classical music, the dark walls, and theatrical use of lighting. When Mikkel took over 11 years ago, the company only had stores in Denmark, Norway and Iceland. Søstrene Grene now has 270 stores across 16 different countries. In this episode of Gap Finders, Rima finds out what’s so special about Søstrene Grene. PRODUCER: JAMES LEESLEY PRESENTER: RIMA AHMED