Gap Finders - Ben Drury

Available for over a year

In this edition of Gap Finders Winifred Robinson speaks to Ben Drury CEO of Yoto, the award winning audio player for kids. Launched during the pandemic with the aim of helping to reduce screen time, Yoto plays audio books, music and podcasts. By collecting cards which slot into the top of the player it allows children to easily operate the player and pick and choose what they listen to. From the "light bulb moment" while shopping for prams for his own child to getting the backing of Sir Paul McCartney, Ben joins Winifred to share his story of spotting a gap in the market and turning it into the business it is today. PRESENTER: WINIFRED ROBINSON PRODUCER: CATHERINE EARLAM