Business hype

Available for over a year

Can new businesses survive without some form of hype or over-promotion? Or will consumer or investor disillusionment inevitably correct this? One recent example where hype came back to bite a company founder is that of the shared office space provider, WeWork. Its stock market valuation fell from $50bn to near bankruptcy over the course of a few weeks. GUESTS Brent Hoberman, serial entrepreneur and investor, chair and co-founder of Founders Factory and First Minute Capital Kerry Baldwin, Managing Partner at IQ Capital,a venture capital investment firm Rory Sutherland, Vice Chair of Ogilvy, the global advertising and marketing agency