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Who wins and loses in the cut-throat exercise market? Looking good and being fit has become more important as we have become more wealthy. Yet most new gyms and fitness centres fail. Evan Davis and his guests work out the secrets of success in this growing industry, which is is worth over £5 billion in the UK. GUESTS Stuart Broster, CEO, Anytime Fitness UK Tommy Matthews, Managing Director, Be Military Fit Dawn Tuckwell,, Director and Co-founder, Action PR PRESENTER: Evan Davis PRODUCER: Julie Ball
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