2. Blue

Available for over a year

Designer Wayne Hemingway looks at five colours that have been at the centre of ownership and trademark battles, revealing the complex status of colours in our society - their artistic, commercial and cultural impact. He explores our response to colour - whether it's the red soles of designer shoes, the blue strip of a football team or the purple of a chocolate bar wrapper. He interviews those involved in branding, advertising and IP, as well as the psychologists, scientists , colour gurus, artists and those creating the colours of tomorrow using Nanotechnology. Blue is the world's favourite colour - we live on a blue planet. It's also the colour of Blackburn Rovers - Wayne Hemingway's home football team. It's associated not only with the beautiful game, but also with the town itself through a blue check for which Blackburn was famous. Wayne is in the stands to cheer his team on in a match against Manchester United - in red. He considers the importance of owning colour both in the commercial and artistic worlds. Producer: Sara Parker A Juniper production for BBC Radio 4, first broadcast in April 2017.