The Secrets of Fixing a Price

Available for over a year

From budget airline seats to insurance premiums, Evan Davis discovers the secrets of complex pricing and how to get the best deal. Are you bewildered by constantly changing air fares when searching online? Or curious why insurance premiums can be haggled down if you pick up the phone? Welcome to the world of complex pricing. You, the consumer, may be paying more for the same goods or services than your neighbour. Businesses are coy about revealing exactly how they price their goods and services. In this programme we hear some of the secrets. Guests: Sophie Dekkers, UK director, Easyjet Simon Warsop, chief underwriting officer personal insurance, Aviva Dr John Thanassoulis, Professor of Financial Economics, Warwick Business School Producer: Lesley McAlpine.