Supermarkets Special

Available for over a year

The UK's big four supermarkets - Tesco, Sainsbury's, Asda and Morrisons are all reporting a fall in profits. Consumers are shopping differently, and Aldi and Lidl are offering great value at low cost. The supermarkets are fighting back though, slashing their prices and opening convenience shops and offering online delivery. But will that get them back on track? Aldi and Lidl are known for their low prices, but how can they be so cheap? We speak to Paul Foley who ran the supermarket in the UK for nearly 10 years about how they do it. The Managing Director of Iceland, Malcolm Walker, discusses the threat Aldi and Lidl place on his business, and Co-op and Waitrose tell us about their plans to get more customers shopping with them.