ASDA defies consumer guidelines, and diving for golf balls

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ASDA refuses to sign up to new Office of Fair Trading guidelines on supermarket promotions and discounts. The guidelines are supposed to reassure customers that discounts are genuine and that prices are not artificially inflated to allow price cuts. But ASDA says the guidelines could actually leave customers worse off. Could ASDA be right? Direct selling used to be associated with Avon ladies and tupperware parties. Now more men are taking up selling straight to customers at home. We hear why. And we hear from the diving team searching the deep for historic lost golf balls which date back to the origins of the game.