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Sneakernomics

We follow in the footsteps of mavericks, hustlers and dreamers, who've made, and been made, by trainers. We hear their tales of boom and bust, fame and infamy, hope and heartbreak

Radio 4,10 episodes

Episodes

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Welcome to Sneakernomics
The battle to be the world's biggest sports brand.
07 May 2021,2 mins
1. The Town of Bent Necks
The sibling rivalry that spawned two of the world's biggest sports brands.
14 May 2021,58 mins
2. Dassler vs. Dassler
How two shoe-making brothers played a part in altering German history.
14 May 2021,55 mins
3. The Committee of Sleep
How an Oregon track coach ignited the running boom in America.
14 May 2021,55 mins
4. A Fistful of Shoes
How the shoe wars and the Dassler family rivalry reached their peak in Mexico 1968.
14 May 2021,60 mins
5. The Birth of Cool
How celebrity began to change the face of sport, and how boards went from surf to street.
14 May 2021,57 mins
6. Kingmaker
How money began to pour into sport and how the brands were right there when it happened.
14 May 2021,56 mins
7. The Cri de Coeur
How trainers leapt from sport to street in the UK and, in Oregon, the end of an era.
14 May 2021,56 mins
8. Nobody Remembers Number Two
How the Battle of the Brands reaches new heights in the 1980s.
14 May 2021,57 mins
9. Footnotes
Our story goes full circle as two shoe-making brothers light the path for the future.
14 May 2021,57 mins