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Thought Cages

Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas

Radio 4,12 episodes

Episodes

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15/02/2019
Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas
15 Feb 2019,57 mins
08/02/2019
Rory Sutherland explores a selection of fresh, intriguing and iconoclastic ideas
08 Feb 2019,57 mins
The Sachet in the Pot Noodle
Can online retailers ever capture the magic out of the traditional shopping experience?
30 Nov 2018,14 mins
The Power of Vanity
Rory Sutherland explores ego massage as a powerful weapon in business and government
29 Nov 2018,14 mins
The Virtue of Commitment
Rory Sutherland explores how businesses play on our susceptibility to signs of commitment
28 Nov 2018,14 mins
Instinct Before Logic: The Postbox at the O2
Are we as rational as we might think we are? Rory Sutherland explores
27 Nov 2018,14 mins
Be Successful or Be Loved: The NHS Dilemma
Rory Sutherland smashes apart more received wisdom with a look at healthcare
26 Nov 2018,14 mins
The Fallacy of Market Research
Unravelling conventional ideas. Today: why market research is doomed to fail
23 Nov 2018,14 mins
For Greater Diversity, Be Less Fair
Challenging received wisdoms. Has obsessively measuring diversity made us less equal?
22 Nov 2018,14 mins
The Art of Self-Deception
Exploding society’s received wisdom. Do we deceive ourselves… to better fool others?
21 Nov 2018,14 mins
A Parliament by Lottery
Challenging received ideas. Today: would we be better off selecting our MPs at random?
20 Nov 2018,14 mins
The Case Against Education
Should we have less, not more, education? Rory Sutherland challenges received ideas.
19 Nov 2018,14 mins